Privacy Policy

1. DEFINITIONS

"Personal Information" means information that relates to an individual who can be identified directly or indirectly from such information, either alone or in combination with other data. This includes name, email, address, contact number, financial data, IP address, and other data as per applicable laws.

2. COLLECTION OF PERSONAL INFORMATION

We collect Personal Information in the following circumstances:

• When you register an account on our Platform
• When you place an order or initiate a return or refund
• When you interact with customer service
• When you participate in surveys, promotions, or contests
• When you sign up for newsletters or marketing communications
• When you post reviews, comments, or feedback
• When you visit or browse our Platform, including via cookies and device tracking
• When you interact with our social media pages
• When we receive information from third-party platforms such as delivery partners, advertising partners, and data providers

3. TYPES OF PERSONAL INFORMATION COLLECTED

We may collect and process the following categories of Personal Information:

• Full name, gender, date of birth, age, and contact information
• Email ID, mobile number, billing and shipping address
• Identity verification documents, if required by law
• Financial data (card details, bank details) via payment gateways
• Purchase history and preferences
• Communication data (emails, customer service interactions)
• Feedback, ratings, and reviews
• IP address, location, device type, operating system, browser type
• Usage and analytics data

4. PURPOSE OF DATA COLLECTION

We process your Personal Information for the following purposes:

• To process and fulfill orders, returns, and refunds
• To manage your user account and preferences
• To provide customer support and respond to inquiries
• To send administrative communications, including order confirmations, delivery updates, and service messages
• To send promotional offers, newsletters, and marketing content (with your consent)
• To improve website functionality, security, and user experience
• To conduct analytics, reporting, research, and diagnostics
• To comply with legal obligations and enforce terms and conditions
• To prevent fraud, misuse, and abuse of the Platform
• To support business transitions such as mergers or acquisitions

5. LEGAL BASES FOR PROCESSING

We process your Personal Information under the following legal bases:

• Consent (for marketing and non-essential cookies)
• Contractual necessity (to fulfill orders or services)
• Legal obligation (to comply with laws, e.g., tax or regulatory requirements)
• Legitimate interest (e.g., for fraud detection, analytics, customer service)

6. DATA SHARING AND DISCLOSURE

We may share your Personal Information with:

• Service providers such as payment gateways, delivery partners, hosting services, analytics providers, marketing agencies
• Legal and regulatory authorities as required
• Auditors, consultants, and legal advisors
• Affiliates or acquirers in case of mergers, acquisitions, or restructuring

We do not sell or rent Personal Information to third parties.

7. RETENTION OF PERSONAL INFORMATION

We retain your Personal Information only for as long as necessary to fulfill the purposes outlined in this Policy or as required by applicable law. This includes accounting, legal, and business continuity obligations. Once the data is no longer required, it is deleted or anonymized.

8. DATA SECURITY

We implement security practices including but not limited to:

• Encryption of data in transit and at rest
• Use of secure servers and firewall protections
• PCI-DSS compliant payment gateways
• Access control and data minimization practices
• Regular monitoring for vulnerabilities and unauthorized access

Despite our best efforts, transmission of data over the Internet cannot be guaranteed as 100% secure. You are responsible for maintaining the confidentiality of your login credentials.

9. YOUR RIGHTS

You have the following rights under applicable laws:

• Right to access your data
• Right to rectify inaccuracie
• aaaaa
• Right to request deletion of your data
• Right to restrict processing under certain conditions
• Right to object to processing based on legitimate interest
• Right to data portability (where applicable)
• Right to withdraw consent at any time

You may exercise these rights by contacting us at [email protected]

10. COOKIES AND TRACKING

We use cookies and tracking technologies to:

• Recognize returning users
• Personalize your experience
• Analyze site traffic and usage patterns
• Improve services and detect technical issues

You can control cookies via browser settings. Disabling cookies may affect functionality.

11. THIRD-PARTY LINKS

The Platform may contain links to third-party websites. Ethniq is not responsible for the privacy practices, content, or security of such websites. Users should review the privacy policies of external sites independently.

12. CHILDREN’S PRIVACY

The Platform is not intended for children under the age of 18. We do not knowingly collect Personal Information from minors. If we become aware that such data has been collected, we will delete it promptly.

13. INTERNATIONAL DATA TRANSFERS

While our operations are based in India, data may be processed in jurisdictions outside your location. Where applicable, we ensure appropriate safeguards are in place to protect your data in accordance with this Policy.

14. POLICY CHANGES

We may update this Policy from time to time. The updated version will be posted on the Platform with the revised effective date. Continued use of the Platform implies your acceptance of the updated Policy.

15. CONTACT INFORMATION

For queries, complaints, or requests related to this Policy or your Personal Information:

Ethniq Ayush Exports LLP
D-179, Phase 8B, Industrial Area
SAS Nagar, Mohali, Punjab - 160055, India
Email: [email protected]
Website: www.ethniq.com