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Who we are
About Ethniq
At Ethniq, we believe that true healing begins with what we eat - and that the wisdom of food as medicine still holds the key to lasting wellness.
It all started with a simple yet powerful idea - "Let Food Be Thy Medicine and Medicine Be Thy Food." This isn’t just a saying by Hippocrates - it’s the way life sustained for generations. Somewhere along the way, this wisdom took a back seat to make way for quick lab-made solutions. But the body still responds best to what it recognizes as food, in its purest and most healing form.
That’s the foundation Ethniq is built on. We revive traditional time-tested recipes passed on by generations, validate them through science, rigorous clinical trials and bring them back in the form of natural, chemical free food-based remedies.
Our formulations are designed to be preventive in nature and address chronic conditions without the side effects of modern-day drugs. Each remedy is approved by trusted authorities like AYUSH & FSSAI and certified by GMP and ISO.
Our Mission
Empowering Health with Nature’s Wisdom
We are on a mission to revive food based healing. Ethniq aims to bridge the gap between age-old ancient traditions and modern medical science by developing food extract-based, natural remedies that support long-term health, chronic care, and holistic well-being. We are here to make healthcare simpler, cleaner and rooted in nature.
Our Approach
Let Food Be Thy Medicine
All our formulations are AYUSH-approved, GMP and ISO-certified, and FSSAI- compliant, ensuring the highest standards of safety, quality, and efficacy.
Our Team
Meet the Experts Behind Ethniq
Tajinder Virk
Co-Founder & CEO Finvasia
He has long believed that food holds the power to heal and must return to its original role as medicine. With a vision to make healthcare natural, accessible, and affordable, he used Finvasia’s strength in science and innovation to turn the idea into Ethniq—a platform backed by research, and designed for the future. His commitment to building transformative, tech-enabled ecosystems provided the ideal foundation to reimagine traditional healing practices through a modern, evidence-based lens.
Dr. Radhey Rajoria
Co-Founder
Having overcome the challenges of renal failure, Dr. Radhey Rajoria champions a balanced approach to wellness—one that respects the life-saving role of modern medicine while embracing the preventive power of ancient healing systems. He firmly believes that integration, not opposition, is the path forward. Coming from a lineage of traditional healers who offered free treatments rooted in ancient remedies, he carries forward a legacy built on compassion, knowledge, and the power of nature. 