Privacy Policy
Effective date: April 3, 2023
Ethniq Ayush Exports LLP is committed to protecting your privacy and ensuring that your personal data is handled in a safe, responsible, and transparent manner. This Privacy Policy outlines how we collect, use, disclose, store, and safeguard personal data through www.ethniq.com in compliance with applicable laws.
1. DEFINITIONS
"Personal Information" means information that relates to an individual who can be identified directly or indirectly from such information, either alone or in combination with other data. This includes name, email, address, contact number, financial data, IP address, and other data as per applicable laws.
2. COLLECTION OF PERSONAL INFORMATION
We collect Personal Information in the following circumstances:
- When you register an account on our Platform
- When you place an order or initiate a return or refund
- When you interact with customer service
- When you participate in surveys, promotions, or contests
- When you sign up for newsletters or marketing communications
- When you post reviews, comments, or feedback
- When you visit or browse our Platform, including via cookies and device tracking
- When we receive information from third-party platforms such as delivery partners, advertising partners, and data providers
3. TYPES OF PERSONAL INFORMATION COLLECTED
We may collect and process the following categories of Personal Information:
- Full name, gender, date of birth, age, and contact information
- Email ID, mobile number, billing and shipping address
- Financial data (card details, bank details) via payment gateways
- Purchase history and preferences
- Feedback, ratings, and reviews
- IP address, location, device type, operating system, browser type
- Usage and analytics data
4. PURPOSE OF DATA COLLECTION
We process your Personal Information for the following purposes:
- To process and fulfill orders, returns, and refunds
- To manage your user account and preferences
- To send administrative communications, including order confirmations, delivery updates, and service messages
- To send promotional offers, newsletters, and marketing content (with your consent)
- To improve website functionality, security, and user experience
- To comply with legal obligations and enforce terms and conditions
- To prevent fraud, misuse, and abuse of the Platform
5. LEGAL BASES FOR PROCESSING
We process your Personal Information under the following legal bases:
- Consent (for marketing and non-essential cookies)
- Contractual necessity (to fulfill orders or services)
- Legal obligation (to comply with laws, e.g., tax or regulatory requirements)
- Legitimate interest (e.g., for fraud detection, analytics, customer service)