More Than IngredientsA Philosophy in Every Spoon
We are dedicated to offer scientifically-backed, chemical-free, food-extract-based remedies, deeply rooted in traditional wisdom. Formulations developed are clinically tested to support and promote long-term wellness.
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About Ethniq
At Ethniq, we believe that true healing begins with what we eat — and that the wisdom of food as medicine still holds the key to lasting wellness.
100k+
Satisfied users
200k+
Orders delivered
Trusted by Physicians
Scientifically - Backed Formulations

(Our Story)
The Ethniq Story
01
A Shared Vision - Birth of Ethniq
When Purpose, Tradition, and Experience Came Together
Before Ethniq had a name, there was a shared concern: that traditional healing - once rooted in kitchens and passed down through generations - was slowly being lost. Tajinder believed that they not only needed to preserve ancient wisdom, but also help people trust and use it with confidence. Dr. Sunita brought the patient's perspective - a deep understanding of what it meant to rely on food as medicine when conventional paths fall short. And Dr. Ankit was clear that time-tested remedies needed a credible, evidence-based platform.
From Vision to Reality
Together, the trio transformed a timeless idea into a science-backed platform - making food-based healing both trusted and accessible for the modern world. What followed was Ethniq - a brand built to bridge ancient healing and modern science.
02
The Ethniq Difference
More Than Just Products - A Holistic Approach
Ethniq is not just about products - it's about restoring balance, reclaiming knowledge, and making healing simple again. A few of our formulations are patented and show up to 95% efficacy in supporting chronic and lifestyle conditions. Every product we formulate is rooted in natural food extracts, tested clinically, and created for proactive, long-term health - without chemical interference.
Scientifically-Backed, Traditionally Rooted
We're combining scientific research with traditional knowledge to deliver real, measurable results. From skin, lungs, kidney, and gut health to general wellness, our solutions are recommended by physicians, approved by AYUSH and FSSAI, and backed by certifications from GMP and ISO. And while the world moves forward, Ethniq moves forward too - with one foot firmly grounded in the past, and the other committed to building a better future for health.
Rigorous Scientific Research
At Ethniq, we deliver scientifically validated, food-based solutions for chronic health issues. Our mission is to empower individuals to enhance their well-being with natural, chemical-free remedies that combine traditional Indian medicine and modern science.
Clinical Trials
Skin Revive
Patent-Protected Innovation
Natural Remedies
AYUSH/FSSAI Approved
Food-Based Products
FSSAI Certified
Manufacturing Facilities
GMP & ISO Certified
Migraine Frequency Reduction Trial
Completed

Let Food Be The Medicine

All our formulations are AYUSH-approved, GMP and ISO-certified, and FSSAI-compliant, ensuring the highest standards of safety, quality, and efficacy.
Meet the Experts Behind Ethniq

Tajinder Virk
Co-Founder & CEO Finvasia
He has long believed that food holds the power to heal and must return to its original role as medicine. With a vision to make healthcare natural, accessible, and affordable, he used Finvasia's strength in science and innovation to turn the idea into Ethniq - a platform backed by research, and designed for the future. His commitment to building transformative, tech-enabled ecosystems provided the ideal foundation to reimagine traditional healing practices through a modern, evidence-based lens.

Dr. Ankit
Co-Founder
A seventh-generation Ayurvedic physician, Dr. Ankit carries a healing legacy that spans over 200 years - passed down through generations. That same belief in natural healing is what inspired him to co-found Ethniq. He also has expertise in human data science and clinical trials, has worked as a healthcare consultant, and helped establish GiniHealth, a specialist endocrine hospital. Every Ethniq formulation bears his clinical fingerprint: thoughtfully crafted, rooted in authenticity, and designed for the way we live today.

Dr. Sunita
Co-Founder
For Dr. Sunita, science has always gone beyond labs - it is about saving lives. A kidney donor by choice, her journey is guided by empathy and responsibility toward humanity. With a Doctorate in Biotechnology and a CSIR Fellowship, her nanotechnology research focuses on improving healthcare at the smallest yet most powerful level - creating solutions that can make treatment safer and more effective. Her story reflects a balance of science and human values, where innovation and care create meaningful impact.
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